Freedom 55 Financial Becomes Official Presenter of Tremblant’s 24h

MONTREAL, June 01, 2017 – Tremblant’s 24h is proud to announce it has just signed the largest partnership in the event’s history with Freedom 55 Financial, a division of London Life Insurance Company. By the same stroke, Freedom 55 Financial becomes the official presenter of the event, which takes place this year December 8 to 10, 2017.

The new alliance will help Tremblant’s 24h to pursue its constant growth over the next few years and will certainly help the organizers to achieve their ambitious fundraising goal, set at $3.25 million for 2017, in support of the three main beneficiaries of this major sporting and philanthropic endeavour: Fondation Charles-Bruneau, the Ottawa Senators Foundation, and Fondation Tremblant.

“The exceptional generosity and support of Freedom 55 Financial will permit us to continue to make a real difference for sick and disadvantaged children through the foundations that benefit from our support,” said Simon St-Arnaud, Executive Producer of Tremblant’s 24h. “We are delighted by the prospect of starting this new partnership with a company made up of such dedicated individuals. The firm already has 20 registered teams; its members have embraced the challenge and contribute to the donation drive one dollar at a time. We share the common aim of making the 17th edition of Tremblant’s 24h an unprecedented success.”

In 2016, for the first time in the event’s history, more than 300 teams accounting for close to 3,000 participants took to the slopes and trails to ski, walk and run for the cause. Tremblant’s 24h broke yet another record last year by raising an extraordinary $3,114,313 for children’s causes.

One for all, all for one!
Freedom 55 Financial has participated in Tremblant’s 24h for more than seven years. Because improving the well-being of communities and children coast to coast has always been a core company value, Freedom 55 Financial employees and financial security advisors are involved in a variety of year-round fundraising activities for the event. Last year, Freedom 55 Financial’s 11 participating teams raised more than $80,000 for sick and disadvantaged children.
“We’re pleased to make this partnership official today. For us, the alliance is a logical continuation of our current collaboration and a natural fit with the 24h mission,” added Stef Bourgault, who leads the significant fund-raising efforts made by Freedom 55 Financial teams in Quebec. “We want to contribute further to the success of this important event and its worthy mission.”

“This event aligns well with our corporate values,” says Abbie MacMillan, Vice-President, Freedom 55 Financial. “We’re looking forward to helping make this year’s event even stronger.”

Registration is open now!
To attract an even greater number of participants and give them more time to devote to their donation drives, the 24h organizers have moved up the registration dates this year. Everyone who is interested in participating can sign up online now at In addition, by registering before June 30, participants enjoy special rates and the chance to win great prizes.

About Tremblant’s 24h
The 24h is, first and foremost, a commitment made by more than 25,000 donors every year. It is also an event which today draws crowds of upwards of 25,000, including almost 3,000 participants, sponsors, celebrities, musicians and journalists. Tremblant’s 24h is an annual sporting event for teams who sign up for one of three categories: skiing, walking or running. Registered teams undertake a donation race, with all profits going to three major foundations working on behalf of children’s causes. The teams comprise between 6 and 12 participants, who relay each other over a 24-hour period, either skiing, walking or running. Moreover, the event boasts major live concerts and a host of family activities throughout the weekend, making the whole experience an unforgettable memory for all.

Since 2001, Tremblant’s 24h has raised more than $24 million for sick and underprivileged children.

About Freedom 55 Financial
Founded in London, ON, in 1874, London Life Insurance Company offers Canadians financial security advice and planning through its Freedom 55 Financial division. Our financial security advisors help clients identify their financial security needs and establish a personal financial security plan to help them reach their goals. For more information, visit

For more about Tremblant’s 24h:
Marco Parent
TACT intelligence-conseil
515 349-7778

For more about Freedom 55 Financial:

Tim Oracheski
Director, Media and Public Relations
Freedom 55 Financial
204 946-8961